The rise of Small Language Models (SLMs) is a generative AI solution that could be better at delivering a truly personal experience. Apple Intelligence has opted for a hybrid approach that puts SLMs at the centre of its devices.

With trust in government and politicians at an all-time low, effective communications, good presentation and good optics will be central in the 2024 UK general election.

The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.

American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.

The technology and the innovation that we enjoy and make our lives generally easier happen not just because of the tech but, more importantly, because of people who are visionaries and critical stakeholders. Trust, reputation and relationships is what give us growth and great products and services.

Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.

Trust in Boeing is damaged after yet another safety issue. Repairing its reputation and regaining the trust of regulators, airlines, and passengers is going to be tough and requires a strategic rethink and refocus.