Five trends to look out for in 2025, from the development of a multipolar world and the rise of quantum computing to ESG and digital transformation trends. Strategy, strategic communications and stakeholder engagement will help businesses grow.
Navigating the Social Media Landscape in 2025: Audiences Are Retreating Into Siloes
Battenhall released its 2025 ‘The Year Ahead In Social’ report, which highlighted the rise in ‘dark social’ as a channel that people continue to move towards in a hyper-polarised environment. People want relevance and authenticity from brands that engage with them. Going siloed is becoming a trend.
Strategic Industrial Transformation: Unlocking the UK's Global Competitiveness Through Innovation and Collaborative Growth
Consultation on the UK’s new Industrial Strategy has closed. What is needed is the establishment of a culture of collaboration that unlocks the value in the innovation that ranks us fifth in the global innovation index. Business executives need to reposition themselves if they are to benefit from the high-tech future being designed by the new Labour government.
How UK University Spin-Outs Drive Innovation: Strategy, Stakeholder Engagement, and Economic Growth
UK universities technology transfer and spin-outs fuel innovation and economic growth. As a nation, we are fifth the global innovation index, yet, compared to other nations, more needs to be done to turn research that our academics do into transformative science and technology that can deliver growth and jobs. We are competing on the global stage and we need effective positioning and strategic communications.
COP29 and the Business of Clean Energy: Investing in a Profitable and Sustainable Future
Clean energy and clean-tech is not only a a viable alternative to fossil fuels but also a profitable one too. Renewables might only be able to secure scale if it is repositioned as an industry and solution that creates jobs, growth and a strong return on investment. COP29 in Baku is hoping to deliver that helps deliver improved adoption for energy sources that is competitive with legacy fossil fuels.
Focusing on the money might be the only way we save the world.
The Death of Celebrity Endorsement: How Authentic Voices Are Reshaping Public Influence
Has the value of celebrity endorsements in politics dropped? Considering how little influence they had in helping Harris of the Democrats win the US Election, the answer is yes. What voters want is relatability and authenticity.
The Return of 'America First': How to Communicate Strategic Re-Alignment To Trump’s Business Protectionist Policies?
The US has elected Donald J Trump as it’s 47th President in a bitterly fought election. His policies and control of the Senate are likely to re-shape how America works, lives and influences the world. Businesses now have to re-align their strategies and communications in order to trade in the world’s biggest market. Here are five strategy and strategic communications recommendations to help businesses minimise the incoming risk.
Building Trust Is the Key to Unlocking High-Growth Sectors
McKinsey's ‘The Next Big Arenas Of Competition’ report outlines 18 key areas and sectors the firm believes will shape the world by 2040 and deliver strong financial and societal returns. To secure this, start-ups and companies in these arenas and sectors must invest in building trust and their reputation. Reputation will help unlock value and growth.
How News Avoidance Is Reshaping Reputation Strategy
The Reuters Institute for the Study of Journalism published an article this week that discussed the growing trend of news avoidance amongst specific audience groups. The establishment of ‘news avoidance’ is having a profound implication not just for governments but also for businesses and their efforts to build and manage their reputations.