Driving AI Success in the UK: How Culture, Policy, and Strategy Will Transform Growth and Innovation

The UK’s AI Opportunities Action Plan targets £400 billion in economic value by 2030. Achieving this vision demands more than investments—it requires a cultural shift from risk aversion to innovation.

This blog explores how policy, fiscal incentives, and strategic communications can drive this transformation. Learn how businesses, investors, and leaders can collaborate to build trust in AI, embrace calculated risks, and shape a future of innovation and prosperity.

The Strategic Power of Storytelling: How Narratives Shape Identity, Drive Investment, and Influence Policy

Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.