The UK’s AI Opportunities Action Plan targets £400 billion in economic value by 2030. Achieving this vision demands more than investments—it requires a cultural shift from risk aversion to innovation.

This blog explores how policy, fiscal incentives, and strategic communications can drive this transformation. Learn how businesses, investors, and leaders can collaborate to build trust in AI, embrace calculated risks, and shape a future of innovation and prosperity.

The Reuters Institute for the Study of Journalism 2025 Trends Report outlines how AI and technology are changing the media landscape. Here are my recommendations on how businesses and governments must adapt their communication to reach better and engage with stakeholders, and rebuild trust.

As AI transforms industries, people skills and strategic communications are essential for navigating disruption. The Future of Jobs Report 2025 highlights that leadership, adaptability, and stakeholder engagement will define success for companies leveraging AI to drive growth and trust.

Mark Zuckerberg is ending fact-checking and content on Meta’s platforms, aligning his company with the values of the incoming Trump administration. This move increases the reputational risk to US and global companies that want to advertise on Facebook and Instagram. His view of freedom of speech has a price, will it be worth it?

Elon Musk’s political statements and attacks, are they his views, (most likely!) or tactics to safeguard his businesses and ventures (certainly!)?

Creating an entrepreneurial and innovation mindset in governments needs strategic thinking and critical stakeholder engagement if it is to unlock growth for nations and businesses. Martin Wold and Mariana Mazzucato share insights on what the future could be like if the public and private sectors learnt to better support each other.

As the world changes into a multipolar world, countries like China are losing interest in English as a foreign language. This will force Western companies to learn, trade and do business in local languages. Their reputations will be built or broken based on how they adapt to local culture and how consumers relate to their brand and values.

Storytelling is a key pillar and a strategic tool that governments and businesses can leverage to build trust, shape perceptions, and drive action. At the recent recent Milken Institute Middle East and Africa Summit last week, the institute hosted a panel discussion titled ‘The Art of Storytelling: Shaping Culture, Identity, and Global Impact, that highlighted the value of this strategic activity to build reputation and trust.

How strategy, strategic communications and stakeholder engagements can help mitigate the risks and turbulence of 2025.