When Lavazza and Dualit advertised their coffee pods as “compostable,” the ASA ruled the claims misleading, highlighting the risks of unclear green messaging. I look at the ruling and highlight what went wrong and how brands can avoid similar pitfalls in ESG communications.

American businesses are witnessing a rise in anti-American sentiment worldwide. What is the impact of this, and how can American companies and investors that trade, invest and profit from their presence overseas protect themselves?

How is AI reshaping communications, trust, and public engagement? This article shares key takeaways from a conversation with Laura Oliver and Hans-Petter Dalen on what business, government, and newsroom leaders must understand to lead credibly in the age of generative AI.

As AI reshapes journalism, the media’s role in building—or breaking—reputation is evolving. From the printing press to generative tools like ChatGPT, I explore how trust, strategy, and media engagement must adapt to a future where truth competes with machine-generated content.

The 2025 Perugia Journalism Festival wasn’t just about media—it was a wake-up call for global leaders. From AI disruption to collapsing public trust, the challenges facing journalism mirror those in business and government. Here’s what leaders need to know to stay credible, connected, and ahead.

Despite political headwinds, impact investing is evolving—not retreating. From China to the Gulf, capital is flowing to ESG ventures that align long-term financial returns with strategic reputation and trust.

Brent Hoberman’s question—“How good is the data that governments use to make choices?”—spotlights a deeper issue: it’s not just about the data, but the people and culture behind it. In this article I explore how risk aversion, silos, and bias hinder policy impact—and what leaders can do to fix it.

What if the recent ‘Signal Gate’ leak had happened inside a global bank? In this blog I explores how a similar breach in financial services would trigger regulatory action, reputational fallout, and investor backlash—and what leaders must learn to safeguard trust in uncertain times.

In a House of Lords inquiry, Dr Mhairi Aitken (Alan Turing Institute) and Professor Sander van der Linden (University of Cambridge) warned that AI-driven misinformation—seen by 40% of UK adults—undermines trust and reputation. They called for leaders to strengthen regulation, media literacy, and partnerships with tech platforms to uphold credibility.