What soft power is, how countries use it to shape diplomacy, trade and investment, and why it still matters in a more contested, multipolar world. The Foreign Policy Centre has just released its latest report outlining a way forward for the UK Government to develop soft power.

In the world of private capital, trust is the foundation. LPs trust GPs to act in their best interest, and GPs trust LPs to be long-term partners. Reputation is what makes or breaks this dynamic.

Learn why trust, perception, and reputation are now more critical than financial returns for both LPs and GPs in fundraising and partnerships. Discover how to build and manage trust as a strategic asset.

As AI transforms work, human skills, trust, empathy, and reputation, are becoming the true growth drivers. Leaders in business, government, and investment must use AI for productivity, not just efficiency, to secure long-term resilience and competitive advantage.

Family offices, CIOs, and lawyers must strategically manage reputation. It's a core asset, not a tactical concern, that drives deal flow and safeguards legacy in private networks and public spheres. Learn about how you can build and protect how you and your investments are perceived.

Singapore's "Nation by Design" is a masterclass in strategic governance. In this blog I explores how intentional design, from civil service excellence and fiscal agility to human-centered policies and education, have transformed a small island into a global powerhouse. Discover Singapore's blueprint for earned trust, economic dominance, and a future-ready nation.

Why is the Labour government’s message not landing? After a year, the agile communications of opposition have been replaced by a cautious civil service and an outdated focus on press, ignoring how public opinion is shaped online. Businesses can become a credible partner by forming coalitions and presenting solution-led proposals that align with national missions, helping the government deliver.

Britain has no shortage of talent or ideas, but it lacks a culture that truly values ambition, risk-taking, and entrepreneurial success. While US founders are celebrated, UK entrepreneurs are met with scepticism, short-sighted policy, and a narrative that undermines their contribution. I explore the damaging myths around wealth creation, the perception gap at the heart of UK policymaking, and the steps we must take to reposition entrepreneurship as a national asset, not a problem to manage.

The UK government faces a credibility problem, struggling to move beyond rhetoric to deliver tangible economic growth. This piece argues for a shift from "headline economics" to concrete frameworks that mobilise capital, outlining five recommendations for transforming policy ambitions into real-world impact.

Europe’s deep-tech ambitions depend on more than just research and capital, they hinge on trust, strategic collaboration, and clear communication. The European Innovation Council’s latest Corporate Startup Collaboration report shows how the EU is working to unlock growth through corporate venture capital (CVC). But to truly compete with the U.S. and Asia, Europe must go further: aligning incentives, strengthening positioning, and using strategic communications to build confidence and scale impact.