All tagged perception

The Geopolitics Shift Boards Cannot Ignore

The 2025 US National Security Strategy marks a clear break from decades of liberal globalisation, placing economic security, supply-chain control and strategic competition at the centre of US policy. This shift makes geopolitical strategy a board-level priority. Companies, investors and governments must reassess how they position themselves to the United States and other major powers. The strategy highlights the need to understand these new expectations, mitigate political and operational risk, and prepare for fragmented supply chains, stricter investment filters and heightened scrutiny. Strategic framing now matters more than ever. How you present your organisation or investments will shape perceptions, reduce exposure, secure trust and unlock future growth.

The Hidden M&A Risk: Trust, Perception, Reputation

Most M&A failures are not caused by financial errors but by mismanaged perception, weak private engagement and cultural misunderstanding. Trust, reputation and strategic advisory must sit at the centre of every deal. This article explains why private communications, geopolitical fluency and cultural intelligence are now essential to securing stakeholder confidence and protecting value.

How Trust is Critical for Investors in Private Capital Markets

In the world of private capital, trust is the foundation. LPs trust GPs to act in their best interest, and GPs trust LPs to be long-term partners. Reputation is what makes or breaks this dynamic.

Learn why trust, perception, and reputation are now more critical than financial returns for both LPs and GPs in fundraising and partnerships. Discover how to build and manage trust as a strategic asset.

How to Fix Britain’s Broken Culture of Aspiration and Entrepreneurship

Britain has no shortage of talent or ideas, but it lacks a culture that truly values ambition, risk-taking, and entrepreneurial success. While US founders are celebrated, UK entrepreneurs are met with scepticism, short-sighted policy, and a narrative that undermines their contribution. I explore the damaging myths around wealth creation, the perception gap at the heart of UK policymaking, and the steps we must take to reposition entrepreneurship as a national asset, not a problem to manage.