My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
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All tagged reputation
American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.
Venture capital companies are still one of the leading investors in innovation and growth but because of the current fiscal landscape they are keeping back on many deals. Now could be the time for corporate ventures to move in and establish their capital and sector expertise. But to do this they need an effective strategy and communication.
Trust in Boeing is damaged after yet another safety issue. Repairing its reputation and regaining the trust of regulators, airlines, and passengers is going to be tough and requires a strategic rethink and refocus.
British Airways CEO Sean Doyle’s letter to customers signals a transformation for the airline and its reputation. But will it deliver and how can it regain confidence in aggressive short and long-haul markets? Simple, redesign the offer and engage Communications and digital innovation professionals to the job.
Last week the Edelman Trust Barometer 2022 and the Royal Society’s research on the online information environment highlighted the impact of social media on the decrease in trust and reputation of governments and the media. How can this be resolved?
Risk and reputation management are critical skills in the communications profession today. Why are they lacking?
The UK’s COVID-19 track and trace app is out. Download it and use it, but for it to work all other parts of the service need to work.
