AI is transforming consulting, but leaders still need human judgment and expertise. This is why strategists skilled in perception, reputation, and trust are essential to harness AI that builds confidence that drives growth.

What soft power is, how countries use it to shape diplomacy, trade and investment, and why it still matters in a more contested, multipolar world. The Foreign Policy Centre has just released its latest report outlining a way forward for the UK Government to develop soft power.

As AI transforms work, human skills, trust, empathy, and reputation, are becoming the true growth drivers. Leaders in business, government, and investment must use AI for productivity, not just efficiency, to secure long-term resilience and competitive advantage.

Family offices, CIOs, and lawyers must strategically manage reputation. It's a core asset, not a tactical concern, that drives deal flow and safeguards legacy in private networks and public spheres. Learn about how you can build and protect how you and your investments are perceived.

Corporate venture capital is more than capital, it’s capability, insight, and strategic advantage. But to scale innovation and deliver returns, CVCs must treat communications as core infrastructure. I attended GCV Symposium in London this week and discussed why strategic comms is critical to trust, growth, and investor value.

Reputation is now a key driver of investment decisions across venture capital, corporate venture capital, and family offices. In this blog, we examine how trust influences deal speed, valuation, and risk, and offer practical guidance for founders and investors navigating today’s reputation-first funding landscape.