Trust is no longer a soft value, it’s a strategic driver of profit, growth, and resilience. As global trust declines, businesses must act to rebuild and protect it to build back profitability.
All in opinion
How Deepfake Scams Threaten Financial Institutions
I explore how deepfakes and generative AI pose rising threats to financial institutions, with verified case studies and strategic recommendations. It follows the deepfake of a Goldman Sachs Chief U.S. Equity Strategist, David Kostin. A must-read for business and investment leaders focused on trust, risk, reputation, and AI governance.
Trust Is Currency: Why Reputation Drives Tech Investment
Reputation is now a key driver of investment decisions across venture capital, corporate venture capital, and family offices. In this blog, we examine how trust influences deal speed, valuation, and risk, and offer practical guidance for founders and investors navigating today’s reputation-first funding landscape.
The Impact Of The Damage to Brand America
American businesses are witnessing a rise in anti-American sentiment worldwide. What is the impact of this, and how can American companies and investors that trade, invest and profit from their presence overseas protect themselves?
AI in Comms: Newsroom Lessons for Business and Government
How is AI reshaping communications, trust, and public engagement? This article shares key takeaways from a conversation with Laura Oliver and Hans-Petter Dalen on what business, government, and newsroom leaders must understand to lead credibly in the age of generative AI.
Journalism, Trust & Strategy in the AI Era: A 2025 Playbook for Leaders
As AI reshapes journalism, the media’s role in building—or breaking—reputation is evolving. From the printing press to generative tools like ChatGPT, I explore how trust, strategy, and media engagement must adapt to a future where truth competes with machine-generated content.
Perugia Journalism Insights: 2025 Trends for Business Leaders
The 2025 Perugia Journalism Festival wasn’t just about media—it was a wake-up call for global leaders. From AI disruption to collapsing public trust, the challenges facing journalism mirror those in business and government. Here’s what leaders need to know to stay credible, connected, and ahead.
Beyond the Noise: Why Impact Capital Still Wins
Despite political headwinds, impact investing is evolving—not retreating. From China to the Gulf, capital is flowing to ESG ventures that align long-term financial returns with strategic reputation and trust.
How To Rethink Data Culture in Government
Brent Hoberman’s question—“How good is the data that governments use to make choices?”—spotlights a deeper issue: it’s not just about the data, but the people and culture behind it. In this article I explore how risk aversion, silos, and bias hinder policy impact—and what leaders can do to fix it.