In a weird video posted on X, Linda Yacarinno says that they are suing companies that have chosen not to advertise on a channel that has become too toxic for them. For some odd reason, they are spending money on legal counsel rather iterating a product upward from what Musk has sabotaged.

The rise of Small Language Models (SLMs) is a generative AI solution that could be better at delivering a truly personal experience. Apple Intelligence has opted for a hybrid approach that puts SLMs at the centre of its devices.

With trust in government and politicians at an all-time low, effective communications, good presentation and good optics will be central in the 2024 UK general election.

The reputation of private equity companies has been poor, yet they contribute to the economy, often outperforming public-listed equities and other investment funds. Private equity firms need a new communications playbook.

American venture capital firms are making fewer deals. They are, as has been said before, keeping their investment powder dry for now. They are risk averse and seek opportunities where trust and reputation are factored into the business plan. But what can start-ups and companies looking for investments do to reassure VCs and other investors? I outline some initial strategic and tactical thinking and activities.

The technology and the innovation that we enjoy and make our lives generally easier happen not just because of the tech but, more importantly, because of people who are visionaries and critical stakeholders. Trust, reputation and relationships is what give us growth and great products and services.