My thoughts on strategy, communications and digital and technology, and how it’s creating opportunities and transforming service delivery in businesses and governments.
Sign-up to my RSS feed or follow me on Twitter or LinkedIn.
Listen to my podcast on Acast, Apple Podcasts, Google Podcasts or Spotify.
All tagged advertising standards association
When Lavazza and Dualit advertised their coffee pods as “compostable,” the ASA ruled the claims misleading, highlighting the risks of unclear green messaging. I look at the ruling and highlight what went wrong and how brands can avoid similar pitfalls in ESG communications.
